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Netflix : disrupting the entertainment market with digital technologies, time and again

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  • Solène Juteau

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie, LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université, GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

Abstract

This case study focuses on Netflix's technological journey, emphasizing its role as a startup that revolutionized a sector through tech-savvy approaches. Up until 2023, Netflix continues to innovate. This exploration delves into how Netflix has evolved as a platform organization, leveraging advanced technologies to enhance user experience and business models. The case discusses Netflix's use of Cloud Computing and proposes elaboration on Artificial Intelligence and Blockchain technologies. This case will be particularly useful for graduate and postgraduate students or MBA students in courses on digital technologies and business perspectives.

Suggested Citation

  • Solène Juteau, 2024. "Netflix : disrupting the entertainment market with digital technologies, time and again," Post-Print hal-04374918, HAL.
    • Handle: RePEc:hal:journl:hal-04374918
    DOI: 10.1177/20438869231226394
    Note: View the original document on HAL open archive server: https://hal.science/hal-04374918
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    More about this item

    Keywords

    Disruptive innovation; Digital platforms and ecosystems; Teaching cases; Long Tail; Artificial intelligence; Blockchain;
    All these keywords.

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