The Challenges of Corporate Social Responsibility in the era of digital transformation: between technological opportunities and CSR challenges[Les enjeux de la Responsabilité Sociale des Entreprises à l'ère de la transformation numérique : entre opportunités technologiques et défis RSE]

This research work addresses the challenges of corporate social responsibility in digital transformation. Corporate social responsibility is a key element of success in the business world and a strategy for achieving sustainable corporate development. Socially responsible organizations base their business operations on commitment and responsibility to meet the needs of stakeholders without causing negative impacts (reducing negative impacts), achieving maximum business benefits and minimizing costs (by exceeding expectations to achieve overall customer satisfaction). It is necessary for businesses to adopt technological advancements to make communication more dynamic, facilitate access to information, improve decision-making and optimize business management. The methodology used was qualitative in nature and used deductive inductive and descriptive methods by analyzing bibliographic information of a scientific/academic nature. Ultimately, digital transformation has advantages and disadvantages. While CSR faces various challenges in implementing this transformation (big data, artificial intelligence, robotics, blockchain, IoT, etc.), since it is a broad field with a certain ambiguity, Cybersecurity is necessary to ensure transparency, quality and safety of information for everyone.