The evolving place of the Cultural and Creative industries in the public policy orientation[La place des industries créatives et culturelles dans les politiques publiques]

In recent years, the attention towards the Cultural and Creative industries (CCIs) has been largely renewed and has become a focal point in management researches for their weight in the economy as well as for their laboratory nature of creativity and innovation practices. Nonetheless, it is not clear whether the actual attention towards the CCIs emerged as a consequence of internal sector dynamics or has to be considered as the result of targeted institutional and political attention. Understanding the origin of this perspective and the structuring of associated concepts is important in terms of managerial practices and research: helping CCIs' development on the one hand or promoting awareness of CCIs on the other hand. In this perspective, this article capture how the concept of CCIs has gradually imposed itself. It focuses on the emblematical context of the European Union. We argue that a careful analysis of the historical evolution of the various Communications issued by the European Commission help to consider the growing weight of CCIs issues, how it changed over time, in what sense and meaning the concept has been mobilized, its place in public policy actions, beyond cultural policies, and more generally, in which extent such growing importance goes in tune or influences the management research agenda.