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Strategies for resilience and promotion of terroir
[Stratégies de résilience et de promotion du terroir]

Author

Listed:
  • Felipe Koch

    (Crilus - Centre de recherches interdisciplinaires sur le monde lusophone - EA 369 - Études romanes - UPN - Université Paris Nanterre)

  • Victor Klein Schimidt

Abstract

What is the impact that the consumer's imaginary - in Gilbert Durand's (1994) conception - can have on acceptance of a product, in this case wine and wine tourism activities? Our aim here is to analyse the development of wine tourism and the promotion of terroir as resilience strategies in the Serra Gaúcha wine cluster, Brazil's main wine-producing region in the south of the country (SCHMIDT, 2020). We are particularly interested in these two activities as resilience strategies, as they belong to distinct imaginations and the role of the latter may exert an influence on consumer adherence. The terroir in question is that of Pinto Bandeira and we will use the Família Geisse winery as an example to illustrate our points.

Suggested Citation

  • Felipe Koch & Victor Klein Schimidt, 2022. "Strategies for resilience and promotion of terroir [Stratégies de résilience et de promotion du terroir]," Post-Print hal-04353520, HAL.
    • Handle: RePEc:hal:journl:hal-04353520
    Note: View the original document on HAL open archive server: https://hal.science/hal-04353520v1
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