IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04302949.html
   My bibliography  Save this paper

Consumption experiences of French poor people: knowledge from the Bottom of Pyramid and the Transformative Consumer Research
[Expériences de consommation des individus pauvres en France: Apports du Bas de la Pyramide et de la Transformative Consumer Research]

Author

Listed:
  • Hélène Gorge

    (LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille)

  • Nil Özçağlar-Toulouse

Abstract

This article puts into perspective the challenges of the two existing approaches on poverty: the Bottom of Pyramid and the Transformative Consumer Research. To do so, we explore the experiences of French poor people, a recent category of consumers in marketing. Evolving in a disadvantaging system of consumption, these consu- mers maintain a relation with consumption that we have analyzed from two angles: the issue of needs and the one of competences.

Suggested Citation

  • Hélène Gorge & Nil Özçağlar-Toulouse, 2013. "Consumption experiences of French poor people: knowledge from the Bottom of Pyramid and the Transformative Consumer Research [Expériences de consommation des individus pauvres en France: Apports du," Post-Print hal-04302949, HAL.
    • Handle: RePEc:hal:journl:hal-04302949
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04302949. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.