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Improving dietary behaviour with nutrition labelling: Towards a research agenda that serves consumer well-being

Author

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  • Lydiane Nabec

    (RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay)

Abstract

The nutrition labelling on food products represents a major challenge for the public authorities: to improve the dietary behaviour of consumers. This article provides an overview of current knowledge on this issue and invites marketing researchers to consider the contributions of transformative consumer research (TCR) as part of a new research agenda. It aims to understand the effects of nutrition labelling on the food well-being of consumers in light of the specific features of their social, cultural and societal context.

Suggested Citation

  • Lydiane Nabec, 2017. "Improving dietary behaviour with nutrition labelling: Towards a research agenda that serves consumer well-being," Post-Print hal-04213342, HAL.
  • Handle: RePEc:hal:journl:hal-04213342
    DOI: 10.1177/2051570716685522
    as

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