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Bien-être et well-being dans la consommation : une analyse comparative

Author

Listed:
  • Hélène Gorge

    (LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille)

  • Nil Özçağlar-Toulouse

    (SKEMA Business School, Université de Lille)

  • Stéphanie Toussaint

Abstract

Cet article propose une synthèse critique comparant les recherches francophones sur le bien-être du consommateur (BEC) et les travaux portant sur le well-being anglo-saxon issus de la Transformative Consumer Research (TCR). Après l'identification du positionnement et des thématiques propres à chacune des deux perspectives, nous questionnons l'ancrage culturel relatif à chaque approche. Au terme de cette synthèse, nous discutons les résultats de notre analyse et proposons des perspectives et voies de recherches futures.

Suggested Citation

  • Hélène Gorge & Nil Özçağlar-Toulouse & Stéphanie Toussaint, 2015. "Bien-être et well-being dans la consommation : une analyse comparative," Post-Print hal-04213033, HAL.
    • Handle: RePEc:hal:journl:hal-04213033
    DOI: 10.1177/0767370114564137
    as

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