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Contribution de la sociologie de la traduction à la compréhension des difficultés d’intégration du client au sein du processus de co-innovation

Author

Listed:
  • Sylvain Mbongui-Kialo

    (UVSQ - Université de Versailles Saint-Quentin-en-Yvelines, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines)

Abstract

To be competitive, companies use the creativity of customers in their innovation processes. However, the current literature does not allow us to understand the difficulties experienced by customers during their integration into co-innovation processes. Previous researches are generally limited to studying the motivations of these customers and highlight a lack of clarification on how to integrate them in such processes. It is therefore essential to focus on the difficulties of the customers' integration and identify the levers on which companies could act to facilitate them within the innovation process.

Suggested Citation

  • Sylvain Mbongui-Kialo, 2019. "Contribution de la sociologie de la traduction à la compréhension des difficultés d’intégration du client au sein du processus de co-innovation," Post-Print hal-04199984, HAL.
    • Handle: RePEc:hal:journl:hal-04199984
    as

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