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Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions

Author

Listed:
  • Douglas Bryson

    (ESC [Rennes] - ESC Rennes School of Business)

  • Glyn Atwal

    (BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC))

  • Himadri Roy Chaudhuri

    (IMI Kolkata - International Management Institute)

  • Kartik Dave

    (BK Birla Institute of Technology)

Abstract

Microfinance institutions in India need to act upon opportunities to extend their reach concentrating their marketing efforts on factors that predict consumers' intention to use mobile Internet banking.

Suggested Citation

  • Douglas Bryson & Glyn Atwal & Himadri Roy Chaudhuri & Kartik Dave, 2015. "Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions," Post-Print hal-04196311, HAL.
    • Handle: RePEc:hal:journl:hal-04196311
    DOI: 10.1002/jsc.2005
    as

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