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Subliminal Suggestion: The Challenge of Clinical Experimentation

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  • Philippe Mouillot

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

This paper is extracted from our PhD research. It summarises its findings as regard to subliminal suggestion.

Suggested Citation

  • Philippe Mouillot, 2007. "Subliminal Suggestion: The Challenge of Clinical Experimentation," Post-Print hal-04035789, HAL.
    • Handle: RePEc:hal:journl:hal-04035789
    Note: View the original document on HAL open archive server: https://hal.science/hal-04035789
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    File URL: https://hal.science/hal-04035789/document
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    References listed on IDEAS

    as
    1. C. Trappey, 1997. "Une méta-analyse du choix du consommateur et de la publicité subliminale," Post-Print hal-02016841, HAL.
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      Keywords

      Subliminal Perception; Clinical Experiment;

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