IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03981275.html

Un site internet pour attirer les candidats ? Une étude typologique des pratiques des PME

Author

Listed:
  • Marjolaine Rivard

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes)

  • Jessica Gerard

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes)

  • Soffien Bataoui

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

  • Christelle Martin-Lacroux

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

Abstract

Website design and employer branding have long been studied, although these have rarely been researched in SMEs context. This article aims to provide a better understanding of how SMEs use their website to attract applicants. We elaborated a typology of SMEs' website design using virtual hospitality to assess the form and the employer brand to evaluate the content. The analysis of 200 websites led to a four categories typology: the refractory, the hesitant, the convinced and the client oriented. Our exploratory results show that only a small proportion of SMEs use employer branding on their website to recruit and that their website design needs to improve in order to become more welcoming. This typology contributes to a better understanding of the usage of website to attract talents among SMEs. It allows for the identification of possible improvements for SMEs managers in a context of war for talents.

Suggested Citation

  • Marjolaine Rivard & Jessica Gerard & Soffien Bataoui & Christelle Martin-Lacroux, 2021. "Un site internet pour attirer les candidats ? Une étude typologique des pratiques des PME," Post-Print hal-03981275, HAL.
    • Handle: RePEc:hal:journl:hal-03981275
    DOI: 10.3917/grh.213.0061
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03981275. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.