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Explaining the Nonalignment of Ecosystem Partners: a Structuralist Approach

Author

Listed:
  • Magali Malherbe

    (UNICAEN - Université de Caen Normandie - NU - Normandie Université)

  • Albéric Tellier

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Developing a new value proposition requires that a set of partners align their interests. The challenge is to define an ecosystem strategy and agree on its constitutive features. Drawing on a "structuralist approach", we provide insights into the conditions that constrain the alignment of partners. We conducted a longitudinal process study of the ecosystem of mobile contactless services in France that failed to reach alignment among partners. A comprehensive twelve-year picture of the ecosystem is created using a double-analytical design that reinforces the accuracy of the analysis. Our results highlight the factors that hinder the alignment of partners and lead to the development of an ecosystem based on a very different blueprint at the expense of its initial contributors. We reveal three sources of nonalignment: an overly ambitious and loosely defined value proposition, a value distribution risk, and inconsistencies in the multiscale institutional context.

Suggested Citation

  • Magali Malherbe & Albéric Tellier, 2022. "Explaining the Nonalignment of Ecosystem Partners: a Structuralist Approach," Post-Print hal-03959732, HAL.
    • Handle: RePEc:hal:journl:hal-03959732
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    Cited by:

    1. Magali Malherbe & Albéric Tellier, 2023. "Les facteurs explicatifs de l’alignement stratégique au sein d’un écosystème. Quelles leçons tirer de l’histoire du Flipper ?," Post-Print hal-04390167, HAL.

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