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Organising - planning a world expo in France: review of Dubai world expo 2020 and the French candidacy bid
[Organizar - planificar una exposición universal en Francia: revisión de la exposición mundial de Dubái 2020 y la candidatura francesa]

Author

Listed:
  • Patrice Ballester

    (Euridis - Euridis Business School, BIE - Bureau international des expositions)

Abstract

While the Dubai World Expo, which ended in late March, was a manifest success, France's Paris 2025 bid failed. An initial economic, touristic, cultural, and urbanistic assessment of this Emirati mega-event allows for an analysis of the stakes and effective strategies, helping identify France's missteps and consider key directions for a successful future candidacy. On March 31, 2022, in Dubai, United Arab Emirates, the 35th World Expo under the authority of the Bureau International des Expositions (BIE) came to a close. The scale of its success is striking, especially considering that this mega-event ranks alongside the Olympic Games. Notably, Dubai's authorities postponed the Expo, originally scheduled for 2020–2021, to respond strategically to the Covid-19 crisis. Comparisons with the Tokyo 2020 Olympics are pertinent. The UAE aimed to emerge stronger from the pandemic, using the World Expo as a short-, medium-, and long-term economic and touristic catalyst. The analysis leads to three conclusions: the Dubai Expo 2020 was an economic success thanks to its full integration into the UAE's tourism and business ecosystem (based on a critical assessment of the latest economic and tourism data); tourism was leveraged to rebrand the UAE through post-event ecological urbanism and MICE-focused development ("City Expo") ahead of COP 21; and a supportive real estate strategy was deployed. From this, we propose an innovative analytical framework to guide French professionals: "Four Key Challenges – A Matrix for a Candidate City."

Suggested Citation

  • Patrice Ballester, 2022. "Organising - planning a world expo in France: review of Dubai world expo 2020 and the French candidacy bid [Organizar - planificar una exposición universal en Francia: revisión de la exposición mun," Post-Print hal-03904805, HAL.
    • Handle: RePEc:hal:journl:hal-03904805
    Note: View the original document on HAL open archive server: https://hal.science/hal-03904805v1
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