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Price Display In Toys Catalogue And Children's Cognitive Process Due To This Presentation
[Présentation des prix dans les catalogues de jouets et traitement cognitif des prix induits chez les enfants]

Author

Listed:
  • Coralie Damay

    (ISC Paris - Institut Supérieur du Commerce de Paris)

  • Nathalie Guichard

    (UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

Abstract

This research deals with the different ways to present price in a sample of toys' catalogues. It first focuses on the writing process of Christmas list by children and more precisely on their use of catalogues. If they use catalogues we wonder if children pay attention to prices. Secondly, an elaborate analysis of price display in catalogues allows determining cognitive processes infer on children depending on the various price presentation technics.

Suggested Citation

  • Coralie Damay & Nathalie Guichard, 2013. "Price Display In Toys Catalogue And Children's Cognitive Process Due To This Presentation [Présentation des prix dans les catalogues de jouets et traitement cognitif des prix induits chez les enfan," Post-Print hal-03894637, HAL.
    • Handle: RePEc:hal:journl:hal-03894637
    as

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