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Assistants vocaux (Google, Alexa): les effets de la voix du système d'information sur les réactions cognitives de l'utilisateur

Author

Listed:
  • Nicolas Kusz

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Jean-François Lemoine

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, ESSCA Research Lab - ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

Cette recherche exploratoire vise à mesurer l'impact de la voix des assistants vocaux (Google, Alexa...) sur les réactions cognitives des consommateurs. En se basant sur 15 entretiens semi-directifs menés auprès des utilisateurs, nous mettons en évidence que le type de voix d'un assistant vocal influence la présence sociale et la confiance envers l'assistant. Toutefois, contrairement aux travaux menés sur les agents virtuels et les chatbots, notre étude révèle que le réalisme de la voix influence fortement la confiance ; une voix de synthèse qui imite à la perfection celle d'un humain peut au contraire desservir la perception de l'assistant vocal.

Suggested Citation

  • Nicolas Kusz & Jean-François Lemoine, 2022. "Assistants vocaux (Google, Alexa): les effets de la voix du système d'information sur les réactions cognitives de l'utilisateur," Post-Print hal-03832732, HAL.
    • Handle: RePEc:hal:journl:hal-03832732
    Note: View the original document on HAL open archive server: https://hal.science/hal-03832732
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