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Conclusion : what's next ?

Author

Listed:
  • Adeline Alonso Ugaglia

    (Institut des Sciences de la Vigne et du Vin (ISVV), Bordeaux Sciences Agro - Ecole Nationale Supérieure des Sciences Agronomiques de Bordeaux-Aquitaine)

  • Jean Marie Cardebat

    (Larefi - Laboratoire d'analyse et de recherche en économie et finance internationales - UB - Université de Bordeaux, BSE - Bordeaux Sciences Economiques - UB - Université de Bordeaux - CNRS - Centre National de la Recherche Scientifique)

  • Alessandro Corsi

Abstract

This book offered a broad overview of the different business models in the wine industry worldwide. It showed the diversity of this highly fragmented and extremely diverse sector. Above all, the different chapters showed that there is no dominant model and no guarantee of success at national scale in whatever we are talking about Old, New or New World wine countries. In particular, this book refutes the idea, however widespread in the Old World, that the model of the large, vertically integrated industries relying on one or more strong brands sold internationally would be the unique way for success in wine-producing countries. (...)

Suggested Citation

  • Adeline Alonso Ugaglia & Jean Marie Cardebat & Alessandro Corsi, 2019. "Conclusion : what's next ?," Post-Print hal-03777242, HAL.
    • Handle: RePEc:hal:journl:hal-03777242
    DOI: 10.1007/978-3-319-98633-3_28
    as

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