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The Chinese Wine Industry

Author

Listed:
  • Linda Jiao

    (Larefi - Laboratoire d'analyse et de recherche en économie et finance internationales - UB - Université de Bordeaux)

  • Shan Ouyang

Abstract

China is an emerging wine market experiencing rapid growth since the beginning of the 2000s. This market is also a market in evolution, in every aspect, from wine production to wine consumption. The cultivation of the vine in China can be traced back to ancient times, when people described their enjoyment of grape wine in poetry. Nowadays, China has come to be the world's second largest winegrower (by vineyard surface area), the sixth biggest wine producer, and the fifth most important wine consumer in terms of volume (OIV 2017). In addition, as we can observe from Fig. 10.1, the gap between wine consumption and production, which is filled by imports, has been expanding since the second half of the 2000s. Imported wine is a growing and developing part of the Chinese wine market, due to the evolving consumption behavior of Chinese wine drinkers. Regarding market size, according to International Wine & Spirits Research (IWSR), China is predicted to become the second largest wine market and the largest non-sparkling wine consumer by 2020. (...)

Suggested Citation

  • Linda Jiao & Shan Ouyang, 2019. "The Chinese Wine Industry," Post-Print hal-03777240, HAL.
    • Handle: RePEc:hal:journl:hal-03777240
    DOI: 10.1007/978-3-319-98633-3_10
    Note: View the original document on HAL open archive server: https://hal.science/hal-03777240
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