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Interactions Entre Les Composantes Atmospheriques D'Un Site Web Et Reactions Des Internautes : Le Cas De La Couleur Et De La Typographie

Author

Listed:
  • Demba Diouf

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Jean-François Lemoine

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

Abstract

This research proposes to study the influence of the interaction effects between the colour and the typography (typeface) of commercial websites on surfers' behavior. Based on an exploratory study conducted with 22 web surfers, this article highlights the functions associated with the color and the typography of websites as well as the emotional and behavioral reactions likely to be impacted by the interactions between these two variables

Suggested Citation

  • Demba Diouf & Jean-François Lemoine, 2019. "Interactions Entre Les Composantes Atmospheriques D'Un Site Web Et Reactions Des Internautes : Le Cas De La Couleur Et De La Typographie," Post-Print hal-03676151, HAL.
    • Handle: RePEc:hal:journl:hal-03676151
    Note: View the original document on HAL open archive server: https://paris1.hal.science/hal-03676151
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