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De la cotraitance au management relationnel: le cas d’une coopérative artisanale du secteur du bâtiment

Author

Listed:
  • Katia Richomme-Huet

    (KEDGE Business School [Marseille])

  • Katia Richomme

Abstract

Die Untersuchungen im Bereich der betrieblichen Kooperation haben sich in erster Linie den grossen Unternehmen, manchmal auch den KMU gewidmet, aber viel weniger den kleinen gewerblichen Unternehmen. In unserem Interesse ist es, einen Beitrag zu leisten zum Beziehungsmanagement mit einer qualitativen Untersuchung, die auf einer erfolgreichen und formalisierten Zusammenarbeit besteht. Das interessante an dieser gewerblichen Zusammenarbeit ist die Tatsache, dass eine Strategie diktiert durch den Markt zu einer effektiven Allianz führen kann. Diese Allianz basiert aber auf einer spezifischen Führung, welche koordiniert und durch das Vertrauen und die Akzeptanz unterstützt wird.

Suggested Citation

  • Katia Richomme-Huet & Katia Richomme, 2001. "De la cotraitance au management relationnel: le cas d’une coopérative artisanale du secteur du bâtiment," Post-Print hal-03628453, HAL.
  • Handle: RePEc:hal:journl:hal-03628453
    DOI: 10.7202/1008694ar
    as

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