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Le personnage de marque : catalyseur de la stratégie marketing dans les univers de consommation enfantine

Author

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  • Olivier Rampnoux

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

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Suggested Citation

  • Olivier Rampnoux, 2005. "Le personnage de marque : catalyseur de la stratégie marketing dans les univers de consommation enfantine," Post-Print hal-03578759, HAL.
    • Handle: RePEc:hal:journl:hal-03578759
    Note: View the original document on HAL open archive server: https://hal.science/hal-03578759
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    References listed on IDEAS

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    1. repec:dau:papers:123456789/634 is not listed on IDEAS
    2. Pierre Volle & Denis Darpy, 2003. "Comportements du consommateur et décisions marketing," Post-Print halshs-00164829, HAL.
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    1. Olivier Rampnoux, 2005. "Produits ludo-éducatifs multimédia pour les enfants : construction d'un nouveau segment marketing," Post-Print hal-03653521, HAL.

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