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Marketing channels and organic certification in the French fruit sector
[Circuits de commercialisation et certification biologique dans le secteur français des fruits]

Author

Listed:
  • Magali Aubert

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Geoffroy Enjolras

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

  • Zouhair Bouhsina

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

Abstract

This paper examines the influence of marketing channels on the adoption of organic farming. The originality of this study is to consider both short and long food supply chains and their respective heterogeneity. Our empirical study uses a representative survey of French fruit farms. The results show that both short and long food supply chains encourage organic production insofar as producers know the destination of their production.

Suggested Citation

  • Magali Aubert & Geoffroy Enjolras & Zouhair Bouhsina, 2021. "Marketing channels and organic certification in the French fruit sector [Circuits de commercialisation et certification biologique dans le secteur français des fruits]," Post-Print hal-03514499, HAL.
    • Handle: RePEc:hal:journl:hal-03514499
    DOI: 10.48611/isbn.978-2-406-12705-5.p.0167
    Note: View the original document on HAL open archive server: https://hal.science/hal-03514499
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    Keywords

    organic farming; marketing channel; fruit production; certification; France; marketing channels; food supply chain; agriculture biologique; circuit de commercialisation; fruit;
    All these keywords.

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