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Le marketing vert comme entrée à l’incarnation de la responsabilité sociale des entreprises

Author

Listed:
  • Ouahiba Ouldbrahim

    (UMBB - Université M'Hamed Bougara Boumerdes)

Abstract

Cet article vise à établir comment marketing vert et responsabilité sociale des entreprises peuvent fonctionner ensemble, en montrant l'importance pour l'entreprise d'adopter une démarche de marketing vert, en intégrant les pratiques RSE dans la stratégie de ce marketing et cela dans le cadre de répondre aux besoins des consommateurs après avoir eu un impact positif sur leurs préférences et commander des produits respectueux de l'environnement, et réduire au minimum les risques environnementaux en respectant et en préservant les lois relatives à la protection de l'environnement.

Suggested Citation

  • Ouahiba Ouldbrahim, 2021. "Le marketing vert comme entrée à l’incarnation de la responsabilité sociale des entreprises," Post-Print hal-03455121, HAL.
    • Handle: RePEc:hal:journl:hal-03455121
    Note: View the original document on HAL open archive server: https://hal.science/hal-03455121
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