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La communication interne : stratégies et techniques

Author

Listed:
  • Jean-Marc Décaudin

    (TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse)

  • Jacques Igalens

    (TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse)

  • Stéphane Waller

Abstract

La communication interne est une dimension essentielle de la stratégie des organisations. Dans ce livre, les auteurs en abordent à la fois le contenu y compris la responsabilité sociale de l'entreprise et les techniques les plus couramment utilisées, dont les réseaux sociaux d'entreprise, en pleine expansion. Cette 4e édition largement enrichie analyse : - les fondements de la communication interne ; - les enjeux managériaux associés ; - les stratégies et les techniques ; - les outils d'évaluation. Cet ouvrage s'adresse aux professionnels de la communication, des ressources humaines, de la stratégie, aux managers ainsi qu'aux étudiants des universités et écoles de commerce concernés par les questions de communication interne.

Suggested Citation

  • Jean-Marc Décaudin & Jacques Igalens & Stéphane Waller, 2017. "La communication interne : stratégies et techniques," Post-Print hal-03435448, HAL.
    • Handle: RePEc:hal:journl:hal-03435448
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