Appropriation De La Responsabilite Sociale Des Entreprises Par L'Innovation : Vers Une Contribution Manageriale Des Dirigeants Dans Les Petites Et Moyennes Entreprises Beninoises

The appropriation of corporate social responsibility (CSR) through the innovation of managers in small and medium-sized Beninese enterprises has been the subject of a thematic content analysis whose perspective is inspired by a qualitative methodology aimed at understanding. The data collected emanate from semi-structured interviews carried out on the basis of an interview guide drawn up and sent to a sample made up of 25 managers of 15 SMEs and working in various sectors of activity. The processing of this data was assisted by MAXQDA software and produced reliable results revealing a very close relationship between CSR and innovation. Likewise, taking CSR into account in process innovations focuses on finding solutions to reduce the environmental footprint. The results also revealed that the location of the SME derives the socio-economic context and the culture of the area which can in turn influence its behavior in terms of CSR. Also, the constraints that SMEs face are economic and technical, then digital helps interviewed managers to take into account the environmental aspect of CSR by playing the role of facilitator to document/quantify the aspects. CSR of innovation (means of monitoring).