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Charity event participation: study of the antecedents of satisfaction and behavioral and word-of-mouth intentions
[Participation à un concert humanitaire : Etude des antécédents de la satisfaction et des intentions de comportement et de bouche-à-oreille]

Author

Listed:
  • Jean-Philippe Galan

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Jeanne Albouy

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Laurent Maubisson

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper deals with consumer's participation to a cause-related event. Various antecedents of (i) satisfaction, (ii) behavioral intentions and (iii) word-of-mouth intentions have been examined. Although events are a common and relevant form of fundraising for Charities, very little academic research has been conducted in this area. A quantitative study, carried out on consumers taking part in a musical cause-related event, investigates antecedents of satisfaction and intentions specifically associated with charitable, experiential and service quality features. Using a multi-group analysis, a structural model provides insights on what is experienced by people when involved in such events.

Suggested Citation

  • Jean-Philippe Galan & Jeanne Albouy & Laurent Maubisson, 2010. "Charity event participation: study of the antecedents of satisfaction and behavioral and word-of-mouth intentions [Participation à un concert humanitaire : Etude des antécédents de la satisfaction ," Post-Print hal-03245622, HAL.
    • Handle: RePEc:hal:journl:hal-03245622
    as

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