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De la légitimité d’un business model innovant

Author

Listed:
  • Amira Laifi

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

Abstract

L'objectif de cet article est de caractériser à travers une étude de cas, la légitimité d'un Business Model (BM) innovant. Cette recherche se fonde sur l'étude du cas Cyberlibris, une bibliothèque numérique qui remet en cause un certain nombre de paramètres sectoriels. La rupture susceptible d'être introduite par le BM de la bibliothèque numérique étudiée se traduit notamment par un changement radical du modèle de revenu dominant. Ce cas permet de dépasser une approche strictement instrumentale du BM et apporte un éclairage sur la manière dont des dimensions sociocognitives et pragmatiques interagissent et instaurent une acceptabilité du BM innovant.

Suggested Citation

  • Amira Laifi, 2012. "De la légitimité d’un business model innovant," Post-Print hal-03102588, HAL.
    • Handle: RePEc:hal:journl:hal-03102588
    DOI: 10.3166/rfg.223.75-89
    as

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