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The Impact of Nature Exposure on Pro-Environmental Behavior: an Experimental Investigation

Author

Listed:
  • Lisette Ibanez

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Sébastien Roussel

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

Abstract

Would people behave in more pro-environmentally after simply being exposed to a surrounding that is reminiscent of nature? In order to address this question, we carry out a laboratory experiment where we test participants' likelihood of carrying out two types of Pro-Environmental Behavior (PEB): a monetary effort of donating to an Environmental Non-Governmental Organization (ENGO) that we call an eco-donation, and a non-monetary effort of recycling that we call an eco-action. We construct three different decision-making frameworks through showing participants videos of an urban setting, a nature setting and a "positive emotions" setting (not linked to nature). We find that exposure to nature boosts both eco-donations and eco-actions. Our results highlight that there is no direct link between these PEB in terms of spillover effects. Interestingly, the impact of nature exposure on eco-donation is greater on individuals with a lowcenvironmental consciousness score, whereas the impact on eco-action is greater on individuals with a high level of environmental consciousness. Our work provides new avenues for designing environmental protection policies based on behavioral insights.

Suggested Citation

  • Lisette Ibanez & Sébastien Roussel, 2020. "The Impact of Nature Exposure on Pro-Environmental Behavior: an Experimental Investigation," Post-Print hal-03028427, HAL.
    • Handle: RePEc:hal:journl:hal-03028427
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