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Crise COVID-19 : une analyse de l'agilité des acteurs du commerce de centre-ville

Author

Listed:
  • Sandrine Heitz-Spahn

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Béatrice Siadou-Martin

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

Au-delà du confinement, la crise sanitaire de la COVID-19 a imposé une modification des pratiques commerciales en instaurant des gestes barrières (notamment, la distanciation sociale). La distribution, et notamment le commerce de proximité a dû s'adapter à ces nouvelles contraintes. Cette situation appelle à mobiliser la notion d'agilité organisationnelle des acteurs du centre-ville (pouvoirs publics, associations de commerçants, commerçants), Des innovations commerciales ont émergé et l'importance de de la proximité avec le lieu d'approvisionnement est mise en exergue. En s'appuyant sur l'analyse des articles de presse, cette recherche vise à identifier les stratégies des acteurs du commerce de centre-villepour faire face à une situation de crise. Abstract: Beyond the containment, the COVID-19 sanitary crisis imposed changes in terms of business practices by establishing barrier measures (in particular, social distancing). Retailing,including convenience stores had to adapt to these new constrains. This situation highlights the need for mobilizing the notion of organizational agility of city center actors (public authorities, retailer associations, retailers). Commercial innovations have emerged and the importance of a proximity with the purchasing place is pointed out.,. Based on a press article analysis, This research aims to identify the strategies implemented by the actors of the city center to deal with a situation of crisis

Suggested Citation

  • Sandrine Heitz-Spahn & Béatrice Siadou-Martin, 2020. "Crise COVID-19 : une analyse de l'agilité des acteurs du commerce de centre-ville," Post-Print hal-02986323, HAL.
    • Handle: RePEc:hal:journl:hal-02986323
    Note: View the original document on HAL open archive server: https://hal.science/hal-02986323
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    References listed on IDEAS

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    1. Sandrine Heitz-Spahn & Hélène Yildiz & Béatrice Siadou-Martin, 2019. "Dynamiser le commerce de centre-ville et de centre-bourg : quels dispositifs et quels acteurs ?," Post-Print hal-02512690, HAL.
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