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Eurockéennes, Francofolies, Vieilles Charrues ou Main Square Festival : le rituel communautaire comme source de fidélisation

Author

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  • Isabelle Collin-Lachaud

    (Université Lille Nord (France))

Abstract

Fidéliser leur public constitue une priorité pour les organisateurs de festivals en raison d'une offre pléthorique et de la réduction des subventions et du mécénat. Mais la nature sociale de la consommation culturelle complexifie la décision de fréquentation. L'influence des accompagnateurs sur la fidélité des festivaliers est étudiée par le biais de méthodologies qualitative et quantitative auprès du public des quatre principaux festivals français de musiques actuelles. Les résultats montrent le rôle central des accompagnateurs dans les processus de satisfaction, d'attachement et de fidélité. Ceci plaide pour de nouvelles stratégies de fidélisation visant à ritualiser la fréquentation, à créer un véritable « monde» autour du festival et à s'appuyer sur les festivaliers les plus attachés au festival pour transmettre les rites de la communauté.

Suggested Citation

  • Isabelle Collin-Lachaud, 2010. "Eurockéennes, Francofolies, Vieilles Charrues ou Main Square Festival : le rituel communautaire comme source de fidélisation," Post-Print hal-02908596, HAL.
    • Handle: RePEc:hal:journl:hal-02908596
    DOI: 10.7193/DM.060.43.53
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    Cited by:

    1. Nico Didry & Isabelle Frochot & Dominique Kreziak, 2019. "Ski-Clubbing : transforming and upgrading the touristic ski experience ?," Post-Print halshs-03195764, HAL.
    2. Alice Sohier & Joël Bree, 2014. "Rock perception: a major dimension of spectator satisfaction from rock festivals [La perception du rock, une dimension essentielle de la satisfaction chez les spectateurs des festivals rock]," Post-Print hal-01885778, HAL.

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