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Medissimo : en route vers le digital

Author

Listed:
  • Charlotte Krychowski

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Meyer Haggège

    (UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Chapitre 4 - Medissimo s'est développé en faisant de l'observance thérapeutique son cheval de bataille. Ce cas revêt un intérêt particulier car Medissimo est la seule entreprise en e-santé étudiée dans cet ouvrage qui avait une activité existante avant l'arrivée du numérique. Dans ce chapitre, nous verrons comment la transition vers une offre digitale a profondément transformé le business model de l'entreprise, mais aussi combien il peut être difficile de trouver un business model pérenne en e-santé lorsque le cadre réglementaire est peu favorable, et que l'on est un acteur de taille moyenne.

Suggested Citation

  • Charlotte Krychowski & Meyer Haggège, 2020. "Medissimo : en route vers le digital," Post-Print hal-02888249, HAL.
    • Handle: RePEc:hal:journl:hal-02888249
    as

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