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Voluntis : #Alliances, #Excellence; #Persévérance

Author

Listed:
  • Charlotte Krychowski

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

Chapitre 1 - Voluntis est un pionnier dans l'édition et la vente de logiciels thérapeutiques « compagnons ». Le déploiement du business model de Voluntis dans le dispositif médical logiciel s'inscrit dans une période de temps longue. Il nécessite au départ des partenariats avec de grands laboratoires pharmaceutiques, ainsi qu'une stratégie politique active pour aligner les intérêts des différents acteurs de la filière.

Suggested Citation

  • Charlotte Krychowski, 2020. "Voluntis : #Alliances, #Excellence; #Persévérance," Post-Print hal-02888232, HAL.
    • Handle: RePEc:hal:journl:hal-02888232
    as

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