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Les marques de luxe à la conquête des blogs personnels de mode : étude de l’équilibre des relations entre lectrice, blogueuse et marque de luxe

Author

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  • Karine Cissé-Depardon

    (URCA - Université de Reims Champagne-Ardenne)

  • Soraya Zouari

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Suggested Citation

  • Karine Cissé-Depardon & Soraya Zouari, 2016. "Les marques de luxe à la conquête des blogs personnels de mode : étude de l’équilibre des relations entre lectrice, blogueuse et marque de luxe," Post-Print hal-02884704, HAL.
    • Handle: RePEc:hal:journl:hal-02884704
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