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Mesure des propensions individuelles à payer pour les aliments fonctionnels

Author

Listed:
  • Maurice Doyon

    (ULaval - Université Laval [Québec])

  • Céline Jullien

    (GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique)

  • Joanne Labrecque

    (École des Hautes Études Commerciales, Montréal)

Abstract

Cet article présente les résultats de recherches en économie expérimentale visant à mesurer les propensions d'un échantillon de consommateurs français à payer pour des yaourts fonctionnels. Les auteurs mesurent l'impact de l'information concernant les caractéristiques fonctionnelles des produits ainsi que l'impact de l'intensité fonctionnelle des produits sur la participation au marché et sur les propensions individuelles à payer. Les résultats indiquent que la participation au marché diminue avec l'intensité fonctionnelle et que plus de 35 % des acheteurs, s'ils étaient mieux informés, choisiraient de ne pas consommer des produits à forte intensité fonctionnelle. Parmi les participants au marché, ils observent que l'information et l'intensité fonctionnelle influencent significativement les propensions à payer.

Suggested Citation

  • Maurice Doyon & Céline Jullien & Joanne Labrecque, 2012. "Mesure des propensions individuelles à payer pour les aliments fonctionnels," Post-Print hal-02645193, HAL.
    • Handle: RePEc:hal:journl:hal-02645193
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    Cited by:

    1. Maurice Doyon & Laure Saulais & Bernard Ruffieux & Denise Bweli, 2015. "Hypothetical bias for private goods: does cheap talk make a difference?," Post-Print hal-01254936, HAL.

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