Impact of Territorial Anchoring on Business Model. The Case of “Origine France Garantie” Label[El impacto del anclaje territorial sobre el Business Model. El caso de la etiqueta “Origen Francia Garantizada”]

If Business Model (BM) concept has still lots of detractors, its merit is to place economic and financial value creation at the heart of the company performance issue. Nevertheless, Corporate Social Responsibility (CSR) requirement needs to extend the idea of value creation for shareholders to value creation for stakeholders as a whole and to include elements of social and environmental performance. The contribution of companies to territorial development and to preservation of employ is part of this trend. Lots of firms now make the choice to produce locally even though it has a negative impact on their cost competitiveness. Far from being minor, this choice is questioning the classical BM because it adds a social dimension to the value creation concept. Moreover, it implies a redefinition of value added chain and network organization of the company. That is what the author of this article wants to demonstrate in his research based on interviews of several managing directors of companies whose products are certified "Origine France Garantie" (OFG).