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La Macif, une tentative d’hybridation entre Economie Sociale et Solidaire et RSE

Author

Listed:
  • Thibault Cuenoud

    (ESCEM Tours Poitiers - ESCEM School of Business and Management - Groupe école supérieure de commerce et de management Tours-Poitiers, CRIEF [Poitiers] - Centre de recherche sur l'intégration économique et financière [EA 2249] - UP - Université de Poitiers = University of Poitiers)

  • Vincent Helfrich

    (AHP-PReST - Archives Henri-Poincaré - Philosophie et Recherches sur les Sciences et les Technologies - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)

  • Dimbi Ramonjy

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

L'objet social de la Macif, mutuelle d'assurance crée en 1960, doit évoluer pour mieux répondre aux besoins nouveaux de la société civile. Acteur revendiqué de l'Économie Sociale et Solidaire (ESS), la Macif a mis en exergue une politique de Développement Durable (DD) via une stratégie de Responsabilité Sociétale de l'Entreprise (RSE). Cet article cherche à illustrer l'hybridation en cours entre des organisations à objet social (dont le fondement historique repose sur des réponses à la société civile) et des pratiques de RSE (traditionnellement dévolues à l'atténuation d'externalités négatives des entreprises capitalistiques). La RSE devient ici un outil d'appropriation et de valorisation de pratiques inhérentes à l'objet social d'une mutuelle, source d'hybridation sociétale à l'origine d'effets combinés qui permettraient à l'entreprise d'innover dans un contexte de ressources limitées.

Suggested Citation

  • Thibault Cuenoud & Vincent Helfrich & Dimbi Ramonjy, 2018. "La Macif, une tentative d’hybridation entre Economie Sociale et Solidaire et RSE," Post-Print hal-02535562, HAL.
    • Handle: RePEc:hal:journl:hal-02535562
    DOI: 10.3917/entin.039.0084
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    Cited by:

    1. Arnaud Lacan, 2022. "Value-Based Governance as a Performance Element in Social and Solidarity Economy Organizations: A French Sustainable Post-Modern Proposal," Sustainability, MDPI, vol. 14(4), pages 1-11, February.

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