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Les bulles de filtre menacent-elles les contenus RSE dans le secteur des médias ? L'exemple du changement climatique

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  • Maria Mercanti-Guérin

    (IAE Paris - Sorbonne Business School)

Abstract

Cette recherche porte sur l'effet des bulles de filtre sur le changement climatique. Une étude utilisant un outil de Social Listening (écoute des réseaux sociaux) montre que la viralité des contenus climato-sceptiques est plus forte que la viralité des contenus alertant sur le changement climatique. Une expérimentation visant à créer une bulle de filtres sur ce sujet permet de mieux comprendre les mécaniques virales et sociales d'une bulle de filtres climato-sceptique. Abstract This research focuses on the effect of filter bubbles on climate change. A study using a Social Listening tool (listening to social networks) shows that the virality of climate-sceptic content is stronger than the virality of content alerting about climate change. An experiment aimed at creating a filter bubble on this subject allows a better understanding of the viral and social mechanics of a climate-sceptic filter bubble.

Suggested Citation

  • Maria Mercanti-Guérin, 2020. "Les bulles de filtre menacent-elles les contenus RSE dans le secteur des médias ? L'exemple du changement climatique," Post-Print hal-02525299, HAL.
    • Handle: RePEc:hal:journl:hal-02525299
    Note: View the original document on HAL open archive server: https://hal.science/hal-02525299
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    Keywords

    bulles de filtre; algorithmes de recommandation; changements climatiques; médias digitaux; RSE; social media listening;
    All these keywords.

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