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Differing perceptions of the Smartwatch by users within developed countries

Author

Listed:
  • Patricia Baudier

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Chantal Ammi

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Samuel Fosso Wamba

    (TBS - Toulouse Business School)

Abstract

This article aims to identify differences in the impact of Self-connectivity and the variables of the technological acceptance model (TAM) on smartwatch adoption in developed countries. The countries involved in the data collection were the United States of America, the United Kingdom, Germany, and France. A sample of 1,197 respondents was used. The study identifies distinct adoption behaviours of smartwatch users in these countries and the moderating impacts of age and gender. The study's results confirm that perceived ease-of-use has no impact on attitude-toward-using the smartwatch and its findings emphasize the key role of perceived-connectivity and the moderating effect of culture on the adoption of innovative products.

Suggested Citation

  • Patricia Baudier & Chantal Ammi & Samuel Fosso Wamba, 2020. "Differing perceptions of the Smartwatch by users within developed countries," Post-Print hal-02512543, HAL.
    • Handle: RePEc:hal:journl:hal-02512543
    DOI: 10.4018/JGIM.2020100101
    as

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    Cited by:

    1. Rana Saeed Al-Maroof & Khadija Alhumaid & Ahmad Qasim Alhamad & Ahmad Aburayya & Said Salloum, 2021. "User Acceptance of Smart Watch for Medical Purposes: An Empirical Study," Future Internet, MDPI, vol. 13(5), pages 1-19, May.
    2. Chenming Peng & Hong Zhao & Sha Zhang, 2021. "Determinants and Cross-National Moderators of Wearable Health Tracker Adoption: A Meta-Analysis," Sustainability, MDPI, vol. 13(23), pages 1-16, December.

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