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From the jazz club to the company : What are the issues of using the Jam ? The case of Global Service Jam
[Du club de jazz à l'entreprise : quels sont les enjeux du recours au Jam ?]

Author

Listed:
  • Sophie Renault

    (LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université)

Abstract

Evolving on the movement of crowdsourcing, the Jam builds on the innovative potential of players gathered on an electronic and/or a physical platform. The first Global Service Jam (GSJ), which met in 2011 aims to design and prototype innovative services. Inspired by the instrumental Jam, the GSJ is as an opportunity for each person or company to create and test an innovative service, in an environment of friendly competition. The concept includes a time constraint and need to work to unite the forces involved to get the best result. Our research aims to put into perspective the main strengths but also weaknesses of this particular form of open innovation.

Suggested Citation

  • Sophie Renault, 2012. "From the jazz club to the company : What are the issues of using the Jam ? The case of Global Service Jam [Du club de jazz à l'entreprise : quels sont les enjeux du recours au Jam ?]," Post-Print hal-02485386, HAL.
    • Handle: RePEc:hal:journl:hal-02485386
    DOI: 10.3917/resg.091.0039
    as

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