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Crowdfunding : vers une compréhension du rôle joué par la foule

Author

Listed:
  • Stéphane Onnee

    (LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans)

  • Sophie Renault

    (LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université)

Abstract

Crowdfunding is a way for financing projects with Internet platforms as intermediaries between supporters and project promoters. In reference to crowdsourcing literature, our paper addresses the role played by the crowd beyond its pecuniary support. By the observation of two major French platforms (Ulule and KissKissBankBank) with the complementary detailed analysis of six projects financed by these platforms, we show that crowd contributes to the development and the success of the project by providing advices, intelligence, and less importantly creative support. We illustrate also that the crowd puts active pressures and give project promoters moral support.

Suggested Citation

  • Stéphane Onnee & Sophie Renault, 2014. "Crowdfunding : vers une compréhension du rôle joué par la foule," Post-Print hal-02484460, HAL.
  • Handle: RePEc:hal:journl:hal-02484460
    DOI: 10.3917/mav.074.0117
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    Cited by:

    1. Karima Bouaiss & Isabelle Maque, 2016. "Le crowdfunding et les jeunes Vers une connaissance de la « jeune foule »," Post-Print halshs-02549004, HAL.

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