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Le crowdfunding au secours des auteurs de BD : Motivations et difficultés du recours au modèle du pourboire

Author

Listed:
  • Sophie Renault

    (LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université)

Abstract

Via des plateformes de crowdfunding fondées sur le modèle du pourboire, des créateurs de contenus sollicitent la foule afin qu'elle puisse les soutenir au long cours dans la poursuite de leurs projets. Sur la base d'une méthodologie qualitative fondée sur le suivi et l'analyse de collectes menées par des auteurs de BD sur les plateformes Tipeee et Patreon, cette recherche permet de mieux comprendre les ressorts et enjeux du modèle du pourboire. Il s'agit notamment de le positionner par rapport aux autres formes de crowdfunding fondées sur le don. Elle souligne également les sources de motivation et difficultés de ceux qui privilégient cette source de financement.

Suggested Citation

  • Sophie Renault, 2019. "Le crowdfunding au secours des auteurs de BD : Motivations et difficultés du recours au modèle du pourboire," Post-Print hal-02474027, HAL.
    • Handle: RePEc:hal:journl:hal-02474027
    DOI: 10.3166/rfg.2019.00331
    as

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