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Strategies in the media industry : the emergence of co-opetition practices

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  • Nabyla Daidj

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], TEM Research - TEM - Télécom Ecole de Management)

Abstract

This article analyzes structural changes in the media industries as convergence enables current players in the broadcasting sector to expand their roles. It also marks the entry of powerful new players from the telecommunications and IT industries which are altering their value chains and business models. Firms are moving up the value chain to higher margin activities through both vertical integration but also and horizontal concentration, establishing numerous partnerships and cross investments. However, even if they operate in a fiercely competitive environment, they simultaneously compete and collude thereby adopting the logic of co-opetition even in their innovation activities.

Suggested Citation

  • Nabyla Daidj, 2010. "Strategies in the media industry : the emergence of co-opetition practices," Post-Print hal-02446934, HAL.
    • Handle: RePEc:hal:journl:hal-02446934
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