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Connected health : co-design of a new service with consumers
[Santé connectée : co-design d'un nouveau service avec les consommateurs]

Author

Listed:
  • Madeleine Besson

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Patricia Gurviez

    (GENIAL - Ingénierie, Procédés, Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech)

  • Olivier Segard

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

Numerous health programmes have tried to help people go on diets to improve their health. These programmes - mainly education- and information-oriented - have sought to fight the epidemic of obesity and its potential outcomes on health disorders. We question how connected devices could provide a more effective method to promote healthy food. They can be used in a social marketing perspective to combine virtual entertainment and real commitment to behavioural change, such as a healthier diet for improved health.

Suggested Citation

  • Madeleine Besson & Patricia Gurviez & Olivier Segard, 2020. "Connected health : co-design of a new service with consumers [Santé connectée : co-design d'un nouveau service avec les consommateurs]," Post-Print hal-02404995, HAL.
    • Handle: RePEc:hal:journl:hal-02404995
    as

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