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Relations entreprises agroalimentaires / enseignes : quel avenir pour les marques de distributeur ?

Author

Listed:
  • Stéphane Gouin

    (Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique, AGROCAMPUS OUEST)

Abstract

Cet article expose dans une première partie l'évolution historique et législative des marques de distributeur (MDD). Une deuxième partie est consacrée à une approche typologique des contrats et plus particulièrement aux relations partenariales entre les deux acteurs. Enfin, une troisième tente de définir les perspectives relationnelles à partir d'un modèle.

Suggested Citation

  • Stéphane Gouin, 2004. "Relations entreprises agroalimentaires / enseignes : quel avenir pour les marques de distributeur ?," Post-Print hal-02360558, HAL.
    • Handle: RePEc:hal:journl:hal-02360558
    as

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