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E-commerce et les IAA bretonnes : un outil encore mal exploité

Author

Listed:
  • Mélanie Delemare

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Tiphaine Lefriec

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Laur'Anne Ollivier

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Géraldine Quinio

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Arnaud Robert

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Stéphane Gouin
  • Mathieu Thomas

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

  • Estelle Wibrate

    (INSFA - Institut National Supérieur de Formation en Agro-alimentaire)

Abstract

Partant d'une enquête réalisée dans 183 IAA bretonnes, trois parties sont développées dans cet article : le rôle et l'impact d'Internet dans les IAA bretonnes, les atouts et les faiblesses des IAA bretonnes par rapport ç Internet, et les solutions que proposent Internet aux IAA bretonnes compte tenu des stratégies qu'elles déploient.

Suggested Citation

  • Mélanie Delemare & Tiphaine Lefriec & Laur'Anne Ollivier & Géraldine Quinio & Arnaud Robert & Stéphane Gouin & Mathieu Thomas & Estelle Wibrate, 2011. "E-commerce et les IAA bretonnes : un outil encore mal exploité," Post-Print hal-02360536, HAL.
    • Handle: RePEc:hal:journl:hal-02360536
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