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La distribution par « drive » : définition et typologie

Author

Listed:
  • Aurélien Rouquet

    (NEOMA - Neoma Business School)

Abstract

"Drive" retailing : definition and typology The aim of this article is to better conceptualise "drive" retail strategies. It defines a drive strategy as any retail strategy that allows products to be directly transferred from their storage area to a customer's vehicle. Depending on the role given to the customer in the transfer of the products, and of the way the drive facility is integrated within existing channels of distribution, this article identifies four different possible drive strategies: the drive-counter, the drive-court, the drive-warehouse and the drive-dock. Finally, the article identifies the key points to be taken into account in order to integrate channel drive retail strategies into distribution.

Suggested Citation

  • Aurélien Rouquet, 2014. "La distribution par « drive » : définition et typologie," Post-Print hal-02360486, HAL.
    • Handle: RePEc:hal:journl:hal-02360486
    DOI: 10.7193/DM.075.65.78
    as

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