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The grail quest ? an overview of paradoxes between the digitalization in retail and the local food shopping (Work in progress)
[L E Digital , La Recherche Du Graal ? M Ise En Perspective De Paradoxes Entre La Digitalisation Du Commerce De Détail Et Le Magasinage De Produits Alimentaires Locaux]

Author

Listed:
  • Fabien Rogeon

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Aurélia Michaud-Trévinal

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Isabelle Collin-Lachaud

    (MERCUR - SKEMA Business School)

Abstract

Digitalization seems to be a "mantra" that retailers must follow. This positive outlook is not questioned by practitioners and academics. Building on a literature review on digitalization and local food, we reveal how this retailing trend can be source of paradoxes for consumers, and how these paradoxes are accentuated for local food shopping. Besides, as local foods are the subject of a muddled set of meanings for consumers, we contribute to the literature by providing a light of the concept of "local".

Suggested Citation

  • Fabien Rogeon & Aurélia Michaud-Trévinal & Isabelle Collin-Lachaud, 2019. "The grail quest ? an overview of paradoxes between the digitalization in retail and the local food shopping (Work in progress) [L E Digital , La Recherche Du Graal ? M Ise En Perspective De Paradox," Post-Print hal-02336546, HAL.
    • Handle: RePEc:hal:journl:hal-02336546
    Note: View the original document on HAL open archive server: https://hal.science/hal-02336546v1
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    Keywords

    customer journey; value; Local food; digitalization; shopping; Produit alimentaire local; digitalisation; magasinage; parcours client; valeur;
    All these keywords.

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