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Ni excès d'honneur ni indignité pour le plan d'affaires

Author

Listed:
  • Alain Fayolle

    (EM - EMLyon Business School)

  • Olivier Toutain

Abstract

Le plan d'affaires – ou Business Plan – connaît un grand succès. Il est un des seuls outils capable de relier les mondes académiques, professionnels et politiques impliqués dans le soutien au développement de l'entrepreneuriat. Mais il suscite des critiques et des controverses qui sont à la mesure de ce succès. Plutôt que de « brûler » le plan d'affaires, il convient de le remettre à sa place. Il n'est en effet qu'un moyen et non une fin.

Suggested Citation

  • Alain Fayolle & Olivier Toutain, 2012. "Ni excès d'honneur ni indignité pour le plan d'affaires," Post-Print hal-02312979, HAL.
    • Handle: RePEc:hal:journl:hal-02312979
    as

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