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Mundane resistance as a set of sensemaking/giving processes

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  • Lionel Sitz

    (EM - EMLyon Business School)

Abstract

This research examines discursive manifestations of "mundane resistance». It uncovers the commonplace representations and social groupings used by consumers and presents resistance as a set of sensemaking and sensegiving processes. Finally resistancescape is discussed to apprehend the complex relationships consumers have with the market.

Suggested Citation

  • Lionel Sitz, 2009. "Mundane resistance as a set of sensemaking/giving processes," Post-Print hal-02312440, HAL.
    • Handle: RePEc:hal:journl:hal-02312440
    as

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