IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02312364.html
   My bibliography  Save this paper

Exploring the Shaping of Markets through Controversies : Methodological Propositions for Macromarketing Studies

Author

Listed:
  • Vivien Blanchet

    (EM - EMLyon Business School)

  • Colette Depeyre

Abstract

Markets are sites of conflicting practices that raise controversies over their very organization. Drawing on Actor-Network Theory, this article defines controversies as dispute processes during which actors make sense of a situation by confronting their interests, beliefs, values, and opinions with those of others, and, in so doing, elaborate social facts. It develops propositions to study and narrate such controversies around three key methodological questions: case selection, data collection, and data analysis. The intention is to respect the complexity of controversies while at the same time structuring their analysis in a way that allows for intelligible accounts. The article therefore contributes to the study of modern agora and market shaping. It enables macromarketing scholars to go beyond dichotomies between human and non-human and between theory and practice, and to push forward our understanding of the links between markets, marketing, and society.

Suggested Citation

  • Vivien Blanchet & Colette Depeyre, 2016. "Exploring the Shaping of Markets through Controversies : Methodological Propositions for Macromarketing Studies," Post-Print hal-02312364, HAL.
    • Handle: RePEc:hal:journl:hal-02312364
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Masoud Karami & Ben Wooliscroft & Maryam Hejazinia, 2024. "Struggling and Thriving: Effectuation in Social and Economic Stress," Sustainability, MDPI, vol. 16(4), pages 1-16, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02312364. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.