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Corporate social responsibility before CSR : Practices at Aluminium du Cameroun (Alucam) from the 1950s to the 1980s

Author

Listed:
  • Marie-Claire Loison

    (EM - EMLyon Business School)

  • Céline Berrier-Lucas

    (ISG - ISG International Business School [Paris])

  • Anne Pezet

    (HEC Montréal - HEC Montréal)

Abstract

Aluminium du Cameroun (Alucam) was set up in 1957 as a subsidiary of the French aluminium group Pechiney. Since its creation, the Alucam plant has systematically applied policies that simultaneously integrate economic, social and environmental aspects. The originality of our contribution is that we describe a case where the three elements that make up corporate social responsibility (economic, social and environmental) are intertwined. Although this combination of elements had not formally materialised at the time, the case examined shows early awareness – comparatively ahead of its time and relatively well combined between the 1950s and the 1980s – of the three dimensions of corporate social responsibility.

Suggested Citation

  • Marie-Claire Loison & Céline Berrier-Lucas & Anne Pezet, 2020. "Corporate social responsibility before CSR : Practices at Aluminium du Cameroun (Alucam) from the 1950s to the 1980s," Post-Print hal-02312173, HAL.
    • Handle: RePEc:hal:journl:hal-02312173
    DOI: 10.1080/00076791.2018.1427070
    as

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